Impact Report / Sources

SourcesEvery file, every pull date, and what each one is allowed to support

Provenance record for the 1 March to 28 July 2026 cycle

Verification

Spend is DemandSense verified on both channels, to the cent.

LinkedIn $14,473.64 and Google $3,932.69, matching the platform consoles on spend, impressions and clicks. That replaces earlier conflicting spend totals.

Source files

Source	Window	Supports	Limitation
LinkedIn Ads (DemandSense)	1 May to 28 Jul	Spend verification, campaign totals	None. Matches console exactly.
Google Ads (DemandSense)	17 Jun to 28 Jul	Spend verification	Pull must be scoped to the account ID.
LinkedIn Campaign Performance CSV	1 May to 28 Jul	Reach, frequency, audience penetration, work email leads	One aggregate row per campaign. No time series.
LinkedIn Demographics CSV	1 May to 28 Jul	Seniority, title, function, size, industry, conversions by segment	No cost column. Segments overlap and do not sum to 100%.
LinkedIn Leads XLSX	1 May to 31 Jul	Named leads, email domains, form attribution	18 records. Window extends 3 days past the spine.
Google console: campaign, ad group, keyword	17 Jun to 28 Jul	Google performance, keyword spend concentration	Keyword report, not search terms. Intent read is directional.
HubSpot, synced via DemandSense	Live	Ad-touched leads, company match, attribution tiers	Deal stage blank on 417 of 418, so no outcomes yet.
ABM Penetration and Signal Report	Mar 3 to Jul 27 ads, Feb 3 to Jul 27 web	ABM penetration 69.1%, signal stacking	Resolves 55% of spend. Company name column unreliable on wrapped rows.
DemandSense (unified tenant)	Live	Ad data, CRM sync, company intelligence, WebID, website pages	CRM connected via HubSpot; deal-stage fields not yet populated by the client.
Quarterly planning notes	31 Jul	Decisions: Meta over ChatGPT, Google restructure, enterprise exclusion live	Summary level.

What cannot be claimed

Claim	Status	Why
Revenue, ROAS or closed won	Not yet	Deal-stage fields not yet populated in HubSpot.
A single conversion figure	Name the source	Campaign Manager 5, DemandSense 0, Google 2. Unreconciled.
Cost per lead by segment	Blocked	No cost column in the demographics export.
Period over period trend	Not yet	First reconciled quarter. Baseline starts next cycle.
"7 to 10x the benchmark"	Withdrawn	Blended CTR is 2.79%, below the vertical median of 5.07%.